▶ Start Here
You don't need to understand the whole system to use it. Do these five things every day and the system does the rest. Everything else in the app is a detail you can learn later.
Your day in 5 steps
What each page is for
Setup — do this once
Dashboard
⚡ Do this today
The 5 envelopes
Month revenue progress
Today's top 3
Follow-ups due
Outreach — last 14 days
Daily Scorecard
History
Finance
Debt Clearing mode splits every payment like this:
🏦 Where your money actually is
🔴 What you owe — clear this first
Record a payment
Record an expense
💰 Money owed to you — clients who need to pay during the 90 days
The 5 envelopes — what each name means
Payments
Expenses
CRM Pipeline
Your pipeline
Everyone moves left to right. Click any step to see just those leads.KPI Dashboard
This month vs targets
Goal Tracker
90-day goals
Monthly targets
| Month | Revenue | Clients | MRR | Proof |
|---|---|---|---|---|
| 1 | $1,500 | 3 | — | 2 testimonials, 12 SOPs, CRM + portfolio live |
| 2 | $3,000 | 3–4 | $250 | +2 testimonials, case study drafted, prices +20% |
| 3 | $5,000 | 4 | $750 | Case study published, LLC decision, prices +15% |
Health (non-negotiable)
| Sleep 7h+ | 5+ nights/wk |
| 30-min movement | 5 days/wk |
| Sunday fully off | 100% |
| No client messages after | 21:00 |
90-Day Execution Plan
SOP Library
Workflows
Objection Assistant
Sales Room — close on the call
Pre-call checklist (15 min before)
The rules
One-call close — the 8 steps (30–40 min)
Closing lines that work
After the call (same day)
❖ The Guide — read this once, then live in the Dashboard
This page explains the entire operating system: the philosophy, the money mechanics, the sales math, and exactly how to use every tab of this app, every day. 20 minutes of reading. Everything else in the app assumes you know what's written here.
Operating Manual — quick reference
Daily schedule (Mon–Fri, Beirut time)
| Time | Block |
|---|---|
| 08:00–08:15 | Planning — top 3, no inbox |
| 08:15–10:00 | Outreach 1 — Instagram: warm up 25 accounts (follow + 2 likes), then send 15 DMs. Lebanon/GCC awake, AU afternoon. |
| 10:00–10:30 | Follow-ups + prospect inbox zero |
| 10:30–13:00 | Deep delivery — one project, comms closed |
| 13:00–13:45 | Break, away from screen |
| 13:45–15:30 | Delivery 2 / proposals (24h SLA) |
| 15:30–16:00 | Content — 1 unit |
| 16:00–17:30 | Outreach 2 — Instagram: remaining 10 DMs + every DM follow-up due (day 3 / 7 / 14). US/Canada online. |
| 17:30–19:00 | Sales calls (only bookable slot) |
| 19:00–19:20 | Scorecard + tomorrow's top 3, shutdown |
Funnel math
Instagram DM reply 5–8% (warmed) → ½ become real conversations → ~40% book a call. Call → client: 20–25% (30% by M3). 25 DMs/day ≈ 2–3 calls/week ≈ 1 client every 1–2 weeks. Cap: 35 DMs/day.
Late payment sequence
Day 1 friendly nudge → Day 3 call → Day 5 pause notice → Day 10 pause + handover withheld.
Scope creep
"While you're at it…" → change-order script, mini-proposal, new price. Scope moves, price doesn't; never discount the same scope.
Pricing rule
Close rate above 40% = prices too low → raise 15–20% at the monthly review.
Unlock ladder
| Trigger | Unlock |
|---|---|
| $500 collected | Instantly/Smartlead (~$37/mo) |
| $1,000 | UPS/power station + call gear |
| $2,500 | Lead-list tool + 2 more sending domains |
| First retainer | Loom paid |
| Month 3, cash > $2k | US LLC + Stripe (~$400) |
| $8k/mo sustained | First subcontractor |